What’s the story behind your company images?

Keep your branding alive

Nature has always been the central theme in our set of company images. Some of you might remember the honeycombs, the flying birds all heading in the same direction and the close-up of a green leaf.

 

Next to our images, we always choose bright colors like green, red, orange and purple. Colors are moods and emotions. They represent a combination of young, dynamic, creative and experienced colleagues, sharing the Delaware Consulting brand in their day-to-day work, towards clients and the market.

Once you have your branding material available, you should keep it alive. Why not create a yearly action plan? Schedule a specific action to do each month, like launching a new email signature or creating a new company movie.

From time to time, we create a fresh set of images. They are used on our desktops and in our email signatures. You can also find the nature theme on our promo materials. Did you ever visit one of our offices? Then you must have seen the pictures as well, being it in our meeting rooms or at the reception desk.

During summer, you might even have come across one of our colleagues tattooed in true Delaware Consulting style. Worldwide, we had a contest where colleagues from all entities could post pictures with Delaware tattoos on their bodies.

It is great to keep your branding into the minds of your colleagues and clients. It strengthens the togetherness, the feeling of belonging to a unique group.

What about your brand? Maybe we can share some ideas?

 

 Author: Eva Content. You can follow Eva on Twitter (@contenteve) or connect with her on LinkedIn