UX & design
Experience design isn’t about building a good-looking website. It is about translating the visitor’s actual needs at every step in the customer journey into an intuitive surfing experience. Discover why UX & design are key to engaging users.
Creating the right content for the right persona is a must. Based on captured insights, we map your existing content onto the content needs of each persona. Using a solid content marketing approach, we build a website that delivers the information and stories your users are looking for.
Based on the content inventory, we build an information architecture that ensures content is accessible through intuitive click paths.
Wireframing involves building the skeleton of the website and discussing functionalities and experience independently from colours and images. These can then be assembled into a clickable prototype for user testing.
Last but not least, we develop a visual identity that reflects your brand identity and supports the click paths of the users and your conversion goals. An engaging design is about so much more than pretty pictures.