" Identity Management is about creating a single-user profile, starting from a customer’s first interaction on one of your platforms, which then allows you to offer smooth and personalized customer experiences across all of your channels. "
Drive new customer acquisition and conversion
Increase conversion by identifying your customers at the point of site entry and offering them tailored products and services. Tying user identity data to purchase behaviors, will allow you to optimize your audience segmentation and acquisition campaigns.
Foster customer loyalty and retention
Know your customers to the core. Sending personalized content at any point in their journey, setting-up well-suited loyalty programs and rewarding brand ambassadorship, ensures lifetime value and loyalty.
Using an identity management platform will help you collect and manage identity data in an organized and actionable way. Each single-user profile containing the preferences, behavior and consent information of one customer.
Build brand awareness and product discovery
Let shoppers share their experiences across your site and social networks and empower them to become brand ambassadors. User-generated content shapes your brand identity, builds credibility and drives product discovery.
Identity management is the organizational process for identifying, authenticating and authorizing individuals or groups of people to have access to applications, systems or networks by associating user rights and restrictions with established identities.