I can’t say we weren’t awarded. Here is why:
The opening speech of CEO Pieter Casneuf enlightened us with his vision on the ADAM Software platform. Still keeping its ties with its roots as a DAM vendor, ADAM Software continuously innovates the software to act as a central marketing platform where the DAM functionality is more than a simple repository. Smart Content Hub is about DAM being the corner stone to Customer Experience technologies. It needs to allow marketers to engage their customers and create opportunities connected to their brand. One cannot expect to have its brand CX driven without having enriched content that responds to context. “Hub” also stands for point of centralization of information. The unified place where all pieces of the content puzzle come together. In the words of Pieter:
“Farewell image library, welcome Smart Content Hub”
This was confirmed by Anjali Yakkundi of Forrester, talking about the “The evolving role of DAM”:
modern DAM systems need to be open. They have to prioritize on creating engaging content that is reusable across channels. It is required products have a smaller time to market and can be released faster. All this needs to be streamlined by content creation approval processes to make it business centric, with the warning for the common trap of overengineered and too complex flows.
The company is working further on developing a cloud strategy and a subscription-based licensing model. This means we can expect a cloud ADAM Platform – most probably on Microsoft Azure – in the nearby future.
ADAM Software still goes for the eco system approach existing of best breed of partners covering marketing campaign management, WCM, workflow, ecommerce, etc. Several examples of integrations on different touchpoints were shown on stage:
I personally loved the inspiring session of Tim Walters. He really gave insights on both Customer Experience (CX) and Customer Experience Management (CEM).
This slidedeck of Tim Walters is about inconvenient truths and dangerous misconceptions about CEM. A must read! And here is another interesting article that is certainly worth taking a look at if you want to know more about “The power of visual story telling”.
If you are interested in my summary of the technical track of the Sync event, than you should also read part 2: ADAM goes Elastic.