In my previous ‘SAP Hybris Commerce for dummies’ article, I explained what Hybris Commerce is and elaborated on the various front-end solutions. Let’s continue with the other side of Hybris Commerce: the back-end tools. This is the stuff your consumer doesn’t see.
Product managers, customer service, administrators and other actors need help to provide a seamless UX, and Hybris business tools can help with that.
Hybris delivers a multi-channel cockpit that contains all the available tools the support teams need.
1. The Product Content Management cockpit
Arguably the most popular tool of them all is the Product Content Management cockpit (PCM). The PCM lets product managers build, manage and publish product data in a single platform. You can see it as a single platform where all data about products is centralized, which results in consistent content across multiple channels. A useful and often necessary feature is the ability to create a catalog structure that helps to classify and organize the products, for example a summer and a winter 2016 product catalog.
2. The Web Content Management System
The second tool is the WCMS, the webmaster cockpit to master the content of the website. With this tool, you can live-edit web pages and preview the changes made.
3. The Customer Service cockpit
The Customer Service cockpit (CS) supports customer service employees to check on customers’ orders, change them, take over the order process, handle complaint tickets and other typical call center tasks.
4. The technical Hybris Management and Administration Consoles
The Hybris Management Console (hMC) and Administration Console (hAC), which are meant for technical profiles, think along the line of developers and system administrators. hMC, which used to be the largest of all tools, allows users to manage customers, products, other cockpits, pricing, etc. hAC is meant for administration and configuration of Hybris Commerce. Additionally, it can be used for monitoring the production systems, database and system performance.
5. The Back-office cockpit
To finish the employee tool section, there is the Back-office cockpit. This tool has just become the largest and most recent cockpit. It will replace the hMC in the near future and other cockpits in the distant future. This is why Hybris calls it the next-gen cockpit framework.
And there is more!
On the extensive Hybris wiki you can find useful documentation and best practices. Also the out-of-the-box accelerator delivered by Hybris, can be a helpful guide, as this provides insights on how your solution should be customized.
A lot of potential
To conclude, I’m not saying that Hybris is the best solution out there and is a right fit for all types of businesses. But I do believe it is a very strong player in digital commerce solutions. Hybris, supported with powerful backend tools, offers a lot of potential to a wide variety of businesses that want to expand or improve their business online.