Customer Moments

Do you really know who your customers are and what they want?

Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data. 

Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.

Advanced insight & activation

With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.

Voice of the customer

Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.

Persona definition

We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.

Customer journeys

Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.

Loyalty and ambassadorship

An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.

blog

What to look for in a new Learning Management System

Originally, learning management systems (LMS) came to life together with online learning. Training organizations needed tools to host and feature their online courses. Gradually, those LMSs added functionalities to support classroom training, training evaluations, testing, certifications and reporting.

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Simulation in Vena: webinar recap

Modeling and simulations have never been more popular than during the Covid-19 crisis, when scientists and economists alike tried to forecast the spread and impact of the pandemic. As a CFO or controller, you’ve certainly run loads of simulations and we guess that you’re planning to continue doing so in the future. During the last webinar of our Vena series, we demonstrated how Vena software makes ad-hoc simulations easier and better.

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