SuccessFactors, release Q3 2017

How can you take your career site to the next level?

Your corporate website may be spot on, but if your career site isn’t equally informative, engaging and aligned with your employer brand, candidates will quickly lose interest and search for interesting opportunities elsewhere. Within SAP’s SuccessFactors suite, the Recruiting Marketing module acknowledges this need and allows users to create attractive, easy-to-build branded career sites for desktop, tablet and mobile use. Keep in touch with passive candidates through the Talent Community and make use of the built in SEO optimization to boost online search results.

Convenience is key

Consistent and intuitive navigation that leads candidates to relevant jobs and content more easily is definitely the prime differentiator of Recruiting Marketing. But there’s more: its features also allow you to remove unnecessary distractions, cut out useless clicks and enable candidates to search for jobs more intuitively using job keywords and/or locations. Additionally, thanks to the site overlays, scrollable widgets, dynamic Twitter feeds and other functionalities, you can engage candidates much more interactively. In short, you are fully in control of both your employer brand and the content and layout of your career site.

No data means no insights, which is why SuccessFactors also offers the Recruiting Dashboard tool to keep track of the number of active job requisitions, the number and sources of visitors, the number of applicants and much more. By adding Recruiting Posting – to distribute job requisitions to job boards, universities and social networks – and Advanced Analytics, you can dive deeper into all the available data and generate insightful reports.

What customers are saying?

One customer who has already gained real-life benefits from Recruiting Marketing is Securitas. “The Recruiting Marketing Module allows us to easily manage our website ourselves. It enables us to regularly update and renew the content and to improve the candidate experience. Thanks to the Recruiting Dashboard tool we can keep track of how we are improving” says Seppe Jeuris, Recruitment Officer at Securitas.
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