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“All animals are equal, but some animals are more equal than others” – George Orwell 


Did you know that 50% of sales & marketing budget is spent on the wrong customers? May be that’s because only 8% of marketing budgets is currently spent on marketing analytics… 

Do you dare to consider whether your customers are the right ones for you?

Unless you’re already achieving excellent customer lifetime value, it’s time to disclose the moment when the customer experience just isn’t good enough. It’s time to become smarter.


In a hands-on 30-minute webinar delaware | digital will provide you with insights in how to become a customer lifetime value virtuoso. We will look at a broad spectrum of topics, from recognizing the impact of customer turnover (customer churn) on your business to predicting a customer’s next interaction based on smart data. 

Take part in our hands-on #dlwebinar to learn how smarter data can disclose moments that matter to your customers even more. We will talk about moments that are powered by predictive lead scoring and driven by consumer behavior-leading indicators. Besides that, Igor Nowe, Marketing Director at Carlsberg, will give his personal view on using smart data to do smarter business. A crucial part of that is finding the right balance between customer intelligence and emotional behaviour.

Delaware’s experts attending the webinar: 

  • Kurt Vergult, delaware | digital, your host 
  • Sven Arnauts, Marketing Data Strategist at delaware | digital 
  • David Roose, Marketing Analyst at delaware | digital 
  • Thierry Bruyneel, Partner at Delaware Consulting 

Questions you will gain answers to: 

  • Which data do I need in order to be relevant to my customers?
  • How can I utilize data to enhance customer interactions and act predictive? 
  • How do I continually optimize my marketing campaigns with smart data? 
  • Where on earth should I start? Or how can I become even smarter?

Tuesday, November 22, 2016 

16:30 CEST

Registrations are closed for this event, we are looking forward to meeting you at one of our upcoming events.

Main speakers

David Roose Marketing Analyst at delaware | digital

David Roose Marketing Analyst at delaware | digital

With over 10 years of experience in digital marketing, David has worked on both technical and creative projects, always with a strong focus on ROI and optimization. He’s passionate about data and how analytics can be utilized to leverage digital marketing initiatives. As a certified agile marketing specialist, he also focuses on helping digital marketing teams to prosper and grow based on the latest agile methods.

Kurt Vergult Creative Director at delaware | digital

Kurt Vergult Creative Director at delaware | digital

Kurt started his career at a number of national broadcasting companies, where he delivered groundbreaking concepts and formats. He took the next step towards thought leadership in creativity when he moved to a major digital agency. Nowadays, Kurt discloses, designs, enriches and delivers customer moments at delaware I digital.

Sven Arnauts Marketing Data Strategist at delaware | digital

Sven Arnauts Marketing Data Strategist at delaware | digital

Having built his career in various management positions in sales & marketing, Sven moved to the strategy & performance management consultancy firm B&M Consulting (now part of Delaware Consulting). This allowed him to further specialize in the use of advanced data insights within sales & marketing management, profitability management and digital marketing management. As well as being a manager at delaware | digital Sven also leads Customer First, which applies in-depth data analysis and advanced customer insights in order to boost companies’ performance. Sven is a well-respected trainer at several vocational institutes and business schools, and is regularly invited to speak at conferences at home and abroad.

Thierry Bruyneel Partner at Delaware Consulting

Thierry Bruyneel Partner at Delaware Consulting

Thierry spent the first decade of his career amassing expertise in all areas of finance, having executed projects related to budgeting & planning, M&A, balanced scorecard, analytical accounting, management accounting, costing, management reporting, financial performance management and activity-based costing. Now, as a partner at Delaware Consulting, Thierry is responsible for the controlling and performance management activities and also drives the company’s growth initiatives in big data and analytics.