As the ways of doing business have altered during the Covid-19 epidemic, so too has the way in which we now interact with our customers and employees.
So what about marketing in this new age? How can it weather the storm while remaining effective?
“When one of our customers had to cancel a whole series of customer events, we discussed their options with them. One of the topics to be discussed and with which we were helping them solve, was Diversity and inclusion." says Maaike, senior consultant at delaware. “For a moment, we were wondering whether we should still emphasize this topic. But they quickly decided it was too important to abandon. So we translated their diversity and inclusion message to video instead.”
"We’re now planning a series of video messages throughout the quarter. There will be two types of video:
These videos show their customers, partners and employees that diversity and inclusion remains a top priority. Even in times of crisis!”
With the current global market in a holding pattern, this is a good time to revisit your content marketing strategy and develop a more interactive approach capable of increasing your reach and encouraging a more malleable structure that can adapt at a moment’s notice.
Here are a few tips to help you keep on course during these troubled times and get the most out of your marketing budget, while developing a strategy to meet the needs of tomorrow:
While certainly no picnic, today’s troubles have created a kind of transparency into the mind of the customer and put you in the perfect position to gather insights into the future of marketing. We at delaware envision the current slowdown as an opportunity for marketers:
While this may be a time of difficulty for us all, when viewed from the right perspective it can also prove to be a time of learning how to improve customer relations and trust, as well as increase your message’s reach.
delaware helps you navigate the maze of “the next normal” and create a sound strategy for your future marketing initiatives. Put our experience to work for you. Get in touch!