Consumers spend an increasing amount of time on their smartphone, on many occasions just browsing for inspiration. Often, the leap from feeling inspired to taking action remains too big, due to the fact the direct link in a photo or video to the item the consumer considers buying, is missing.
Spott helps retailers, brands and publishers to gain more value from their content. By adding an interactive layer on top of their online videos and photos, Spott allows marketers to gather more customer data. With these valuable insights, companies can cater their online content better and motivate people to take that leap from viewer to consumer much faster.
Spott and delaware are teaming up with Microsoft to provide marketers with a combined solution that ensures the smooth integration of different marketing platforms. delaware is responsible for central data management, the data will be stored in Microsoft Azure, the fastest growing cloud solution for retailers. Read more about our partnership here.
With our expertise in Digital Asset Management and Product Information Management projects, we aim to focus on innovation and added value for customers in these implementation projects. We support companies in connecting all the different components. Data are fundamental in constructing a personalized dialogue with each consumer and have to be managed centrally. Having data that are correct and up-to-date, guarantees that the relevant message is always targeted at a specific customer.