STIHL

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" Thanks to a clever online marketing strategy, STIHL extended its customer market from professional landscape architects to amateur gardeners. There’s a STIHL power tool for everyone. "

Lowering the threshold

The STIHL company is synonymous with high-quality and innovative products. Currently, their tools are mostly marketed towards high-end customers. The German power tool manufacturer wishes to lower the barrier to entry and attract more regular, non-professional gardeners and hobbyist landscape designers.

Getting to know the customer

delaware’s online marketing strategy raised STIHL’s awareness of the different personas within their customer base.

Long-term project

The STIHL project is part of delaware’s long-standing cooperation with the company: apart from social media and Google AdWords, in the future, we will manage STIHL’s email traffic as well.

Think, Plan, Act

A TPA strategy includes full customer journey mapping and the setting of KPI targets. delaware also makes STIHL apply these new insights in its day-to-day interaction with customers

Digital language survival kit

Being a power tool manufacturer with a narrow channel strategy, STIHL was looking for a partner with the necessary digital language skills to connect with the customer.