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" To streamline its digital presence, both on its own channels and third-party e-commerce sites, Samsonite revamped its product information management (PIM) and digital asset management (DAM) systems. "

Fit for omnichannel digital marketing

As a world-leading manufacturer of luggage, suitcases and bags, Samsonite is keen to be as successful in online sales as it has been for decades in the traditional shops. To be more efficient on its own digital channels - Samsonite.com and its local variations - but also key e-commerce partners like Amazon or Zalando, the company realized it needed to bring its existing DAM (digital asset management) and PIM (product information management) systems to a higher level. These are essential for marketers and web site managers to convey messages that are always up-to-date and appealing to consumers, in the context of an omnichannel strategy.

 

Boost in digital assets’ usage

With the help of delaware, Samsonite, from its factory in Flanders (Oudenaarde), launched a new enhanced PIM system and moved its existing DAM solution (on ADAM software, now Aprimo) to a new futureproof version. All existing digital resources – documents, images, videos – are now conveniently ready to use for webmasters and marketers, internally but also at partner companies of Samsonite. No need to reinvent the wheel and many precious time and money savings.

Unilin
Credits: Unilin

The delaware specific expertise in DAM and PIM processes has been greatly appreciated, as well as its flexibility and proximity. The regular presence of a delaware expert on site, in the factory in Oudenaarde, was key to ease and speed-up the implementation of the revamped solutions.

As a result, Samsonite sees a significant increase in the usage of the digitals assets that are now easily accessible.

Unilin
Credits: Unilin

Flexibility

Next to the pure technical expertise, the (physical) proximity of delaware (with at least one expert frequently working on-site) was very valuable to adapt rapidly to customer’s needs.

In collaboration with Aprimo

The end-to-end solution that delaware configured for Samsonite is based on market-leading Aprimo DAM software (formally known as ADAM).

Reporting made easy

The main objective of the project, for DAM as well as for PIM, was to bring more convenience to end users and avoid risk of errors. For PIM, the new system makes reporting also much easier

Ready for the future

Thanks to the re-design of its PIM and DAM solutions, Samsonite is now ready to embrace the cloud solution at their own convenience.

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