" Thanks to a personalized platform, ESAS is now ready to bridge the gap between its organization and the end-user. "
Connecting people and devices
Being a subcontractor for telco providers, ESAS, so far, has mainly focused on the B2B market. Now, however, ESAS wants to further expand its market to B2B2C. It aims to do so by improving the existing service platform through smarter usage, amongst other things.
To make a connection between smart devices, you need an easy-made connection between people first.
Bearing in mind the company’s growth objective, delaware built an ultra-user-friendly landing page for ESAS customers. Both the layout and the underlying setup of the platform were improved upon and readied for future integration with a CRM system.
With delaware, ESAS has found the right innovation partner to launch this marketing automation project. All efforts are directed towards a maximum customer experience optimization at minimal cost.
After purchasing a smart device, customers will find a voucher code enclosed. Using that unique code, they can complete a 3-step form to easily register their smart device and book an appointment with an ESAS installer.
- Step 1: Your voucher code
- Step 2: Your personal data
- Step 3: Your possible timeslots for installation and GO
Improved customer relationships
delaware’s remodeling of the landing page allows ESAS to adapt follow-up communication to the customer’s real needs. That way, ESAS can maximize customer retention.
The platform is built in such a way that ESAS can easily duplicate the customer contact page to use for other smart devices. The registration form is user-friendly, both for ESAS to verify and for their customers to complete.
ESAS can now easily customize every individual customer registration. By opting in or out of certain conditional fields, the customer will be put in touch with the right ESAS installer.