" In big corporations, it can take ages to find the specific picture, logo or template you need for a presentation or official document. And you must also be sure that this digital asset is approved and up to date. At Boehringer Ingelheim, digital asset management (DAM) is becoming a no-brainer. "
As a world-leading pharmaceutical company, Boehringer Ingelheim wanted to streamline the use and reuse of its numerous digital assets through an easy-to-use, end-to-end DAM solution across the whole company. Being active in a tightly regulated industry, the company could make no compromise on the validation and approval of each digital asset. With the help of delaware, it is now ready to roll out a DAM solution which combines ease-of-use, transparency and control. It is a driver for major savings compared to the old time-consuming processes that implied many repetitive manual tasks.
delaware worked closely with the central IT and marketing departments at Boehringer Ingelheim to calibrate a DAM solution that best suits its needs. Given the strict regulatory requirements in the pharmaceutical sector, one of the major achievements was to integrate the DAM application into the existing validation and approval process, while keeping it transparent and easy-to-use for the end-users. delaware's expertise in DAM processes and technology enablers has been greatly appreciated.
According to their specific rights and user privileges, end-users access the DAM solution via a web application. Digital assets are now at their fingertips, saving them considerable time and money.
The end-to-end solution that delaware configured for Boehringer Ingelheim is based on market-leading Aprimo DAM and productivity management software.