Interactive layer renders products in visual content clickable
Spott and delaware come together in a partnership that aims to make all products clickable that are visible in visual online content. This obviously opens up a wealth of new opportunities for manufacturers and marketers, especially those specializing in retail, to sell their products and increase the Average Order Value. It also allows them to gather data about potential customers, enabling a more personalized offer.
Spott adds an interactive layer on top of videos and photos, which allows the consumer to take that leap from being inspired to taking action much faster. Manufacturers can make their content interactive by linking each image to their product database. delaware is responsible for central data management, backed by their years of expertise in Data Asset Management (DAM) and Product Information Management (PIM) implementations. Data are stored in Microsoft Azure, the fastest growing cloud solution for retailers.
Their complementary services result in a partnership that offers manufacturers and marketers a combined solution, ensuring smooth integration of different marketing platforms.
Microsoft Azure is the fastest growing cloud solution for retailers worldwide. Didier Ongena, Country Manager Microsoft Belux, explains: “Spott has developed a platform that uses the power of Microsoft Azure to offer marketers more support. At the same time the customer experience also improves massively.”
delaware has many years of expertise in DAM and PIM projects and focuses on innovation and added value for customers in these implementation projects. Peter Oyserman, partner at delaware Belux, adds: “We feel really enthusiastic about this collaboration and look forward to supporting marketers in their digital transformation initiatives. It is crucial that all different components are connected. Data are fundamental in constructing a personalized dialogue with each consumer and have to be managed centrally. Having data that are correct and up-to-date, guarantees that the relevant message is always targeted at a specific customer.”