Don’t you miss sleeping until noon, attending classes with your friends, being spoiled at Hotel Mama during the exams, etc.? Last year, I did a backpacking trip in Norway with my colleague Simon. On one particular evening, we were sitting in front of our tent with a glass of wine in our hands and we were thinking back to how great it was being a student. We also thought about all the things we would do differently if we could do it all over again. One of these things was our quest for a job.
We designed the business game in such way that it would be both fun and interesting to participate. We always kept the younger version of ourselves in mind as a target audience and tried to answer the questions we had been facing in our master years.
The assignments evolved from designing a business and operational strategy for an imaginary (but realistic) company towards doing the production planning during a simulation afternoon. In this simulation, the students had to take into account the decisions they had taken earlier concerning the number of machines, the chosen vendors, their strategy and so on. Therefore, the game entails both abstract thinking as well as a hands-on business simulation.
The advantages for students were clear from the beginning as they were the business game’s reason for existence. But why would delaware invest time and resources in such a business game? There is only one answer: because students are the future. We receive a lot of requests for internships, which indicates that a lot of students are searching for some practical experience that complements their academic knowledge. The business game offers an alternative for such an internship.
On top of that, we can state that this business game breathes our company’s culture. It reinforces the image of delaware as a firm that invests in the youth, which stimulates entrepreneurship and team spirit.
When Simon and I presented our idea to our CEO, we got his full support from the first minute. With the help of many colleagues, we have organized a great promotion campaign, including a business game logo, flyer and poster. We had a subscription form on our website and a Facebook event on our company account. We had some junior colleagues that were willing to simulate the business game together with us and to provide us with much appreciated feedback. And we had 9 coaches, advising the students during the simulation afternoon. On top we received a budget to organize some nice events for the students, with the grand finale last Friday as the cherry on the cake. You can check the pictures of our finale on our Facebook page.