inRiver is a user-friendly, cloud-based platform that helps product marketers to easily supply, enrich, plan, release and publish engaging and consistent product information.
inRiver features that help you set sail
- Supply: Easily access product data feeds from external (ERP, PLM) or third-party systems.
- Enrich: Collaborate with product marketing professionals to craft rich, consistent product stories that lead to conversions.
- Plan and release: Manage, optimize and schedule your content for specific channel requirements.
- Publish: Distribute high-quality product information via any sales channel. Making changes at the click of a button, even after your content is published.
- Learn: Gain insights into where your (potential) customers spend time and what communications they prefer – to become a true branding expert.