delaware Belgium donates blood to the Red Crossdelaware has heeded Red Cross Flanders’ call to collect more blood. Roughly 200 donors registered for the event, good for about 90 liters of blood all told. On top of that, delaware made a gift of 40 euros per donor to the Red Cross.
Giving blood (or plasma, or blood platelets) is never pointless. Up to 70% of all Belgians will, at some point in their lives, need a blood transfusion but only 3% of the population gives blood. In the summer of 2017 there was even the threat of a blood shortage.
The WeCare-team rolled out the donation campaign across delaware as a full-blown marketing- communications campaign and keeps the data on record. “In similar initiatives about 30% of the people who said they would be donating, actually turn up. For our initiative, that figure was, so far, much higher (63%),” said Andersen.
And it’s not just about blood. delaware, itself, gives an extra €40 per donor to Red Cross Flanders. If all the donors keep their resolve, that comes out at €5,000.
“We’re delighted with delaware’s commitment. A technology partnership need not be limited to just technology – delaware clearly shares the core values of Red Cross Flanders, and helps us to help others,” says Karolien Geudens, CFO, Red Cross-Flanders.