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B-Europe website, built by Delaware Consulting, wins Sitecore’s global ‘Best Travel and Transportation Site of the Year’ award

Kortrijk, Antwerp (Belgium), 27 June 2011  – IT services provider Delaware Consulting announces that its customer B-Europe, the international travel division of the Belgian railways, has won the Sitecore award for ‘Best Travel and Transportation Site’. CMS provider Sitecore praised the e-commerce website for its user-friendliness, its many value-added features and the dynamic data management approach, made possible by combining Sitecore’s advanced web and online marketing solutions with Delaware’s expertise. www.b-europe.com is Delaware’s third Sitecore prize-winning site.

Sitecore’s annual ‘Site of the Year’ contest recognizes organizations that have leveraged Sitecore technology to develop the best websites. Selection criteria include creativity, integration with rich data sources and applications, the ability to engage, educate and motivate an action, and the site’s overall user experience. b-europe.com, a Delaware realization, managed to score extremely well on all criteria. The new site guides site visitors seamlessly through the travel booking process and offers added-value features, such as multi-channel sales, after-sales support, etc.

Information-driven sales

Unlike most web portals, b-europe.com follows the strategy of information-driven sales: the user gets a view on the offer combined with information concerning carriers, service levels, destinations, etc. A tight coupling between the search functionality and the sales module breaks down the barrier between consulting the offer and the actual booking. Finally, integration of different sales channels – including online, call center, web form-based and email – allows activation of the most applicable sales channel for every type of booking. An extra module helps customers manage the complete after-sales flow as well, such as cancellations or booking changes.

Higher conversion ratio

“B-Europe wanted an easy booking flow, upsell/cross-sell features and a multi-channel approach. The new site helped B-Europe dramatically increase its conversion ratio. In addition, the cross/upselling mechanisms generate additional revenue and the dynamic data management results in lower authoring time,” explained Olivier Verberckmoes, senior manager at Delaware Consulting. “Thanks to our Sitecore partnership, we had access to the most powerful, user-friendly software to achieve these objectives.” Delaware Consulting has been a Sitecore partner since 2006. b-europe.com is its third Sitecore award-winning site, following the website of the Antwerp hospital group ZNA in 2009 and that of Neckermann in 2008.

Creativity and design expertise

“With our extensive partner network of partners, we have the benefit of working with companies like Delaware, that bring the creativity and design expertise that is essential in building engaging websites and online campaigns,” said Kim Elsass, Chief Information Officer, Sitecore. “Delaware has demonstrated excellence in creating an engaging site that accelerates business strategies by establishing a compelling online presence.”

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