Transformation without communication is a recipe for disaster
We talk a lot about how tools and technology support organizations in their digital transformation journey, but we tend to forget that employees must be able to follow the pace of change too. Digital transformation impacts the company culture as a whole. If people don’t feel involved, their enthusiasm to realize the strategy that the C-level suite has set out for them will be low. A hands-on and result-driven change communication and management approach can turn non-believers into believers. In an opinion piece for Data News, Caroline Hillaert, Solution Lead of the delaware Communication team, shares some practical recommendations.