The third story was shared by Günther Ghysels, CIO of recruitment agency Randstad. To create a common understanding of – and gain insights into – the digital transformation potential, the entire management board enrolled on an intensive digital transformation course. It marked the starting point for a series of sandbox experiments that – when successful – are gradually rolled out throughout the organization internationally in line with the company’s slogan, “Think big, start small”. Once launched, every digital product is assigned a formal product manager.
According to Günther, the key success factors were:
• the board’s empowerment of the ICT organization to define the best organizational set-up for digital transformation and training on all levels, and to guide employees through the new methodologies;
• an integrated approach, both cross-functional and end-to-end;
• innovation is not about introducing gadgets, but about working hard to achieve user adoption of new technologies and new services. This can only be done through lots of communication, workshops and personalized change management.