But what about privacy? Won’t these intelligent apps clash with data privacy laws? That is indeed a very legitimate concern that should be taken into account for every individual use case. Today, security may be a preoccupation that discourages organizations from investing in such next-generation apps but I’m convinced that it will only be a matter of time before these issues are resolved.
The same goes for the ROI of such apps. Before getting into developing, companies should start by defining which decisions can be improved or which processes can be streamlined making smart use of apps. After all, why should you bother collecting all this transactional, social, mobile and IoT data if you won’t do anything with it? Take it step by step, but don’t wait too long!