With ideation, the goal is to gradually build trust in digital transformation throughout the organization by means of a careful, step-by-step process of experimentation and adaptation.
There are two distinct phases:
- Divergence: This phase typically starts with an ideation workshop, in which employees with a particular set of skills come together to exchange ideas. The goal is to get acquainted with new technologies and think about possible opportunities for the company to create value from them. The outcome of this phase is a concrete set of possible trajectories to take.
- Convergence: Here’s where things get practical. Experiments and desired outcomes are described in detail and KPIs are determined. Based on the eventual outcome of the experiment, a new technology or solution is adopted or rejected. The goal of this methodology is making the digital ‘voyage’ tangible.
Ideally, this entire process is repeated 2 to 3 times per year.
When it comes to digital transformation, many CEOs or CIOs think they’ll have to revamp their entire organization from the get-go to keep up with the competition. The truth, however, is that there are four possible gradations of digital transformation in an organization that range from solving a particular problem to reinventing the entire business model.
In the process mentioned above, the organization’s current strategy and digital maturity are used as inputs rather than subject to change. For example, if you don’t have the required technological infrastructure, you can use the cloud to experiment first. And remember: failure is always an option – but doing nothing never is.