Beacons allow apps to do clever things, based on location.
What are beacons exactly?
A promising outlook, but many companies still seem to be in the dark about what beacons exactly are. Well, beacons are mostly used for indoor positioning and navigation, where GPS and Wi-Fi aren’t always effective. Equipped with Bluetooth Low Energy, beacons are transmitters that consume little power yet still enable smartphones to determine their location (the typical range is 50 meters). When beacons are placed in a store, for example, they detect nearby smartphones and can send alerts and data to them – e.g. ads, coupons or supplementary product information – providing, of course, that the consumer has been willing to opt in to such communication via the retail store’s app.