Are you allergic to limp communication campaigns? Do inconsistent messages make your blood boil?
If so, there’s a big chance that you – like us – are a communication professional with consistently high standards.
Help us to rid the world of inexcusable communication messages!
What do we do?
We – the Communications business unit within delaware – help our customers to communicate clearly. We are primarily active in two areas: 1) change communication and 2) content marketing. That might seem like an odd combination, but it works for us – and hopefully for you too.
Our change communication activities
We provide change communication – which means that we convince our target audiences to embrace a change - services for a broad spectrum of companies from a very diverse range of industries. Many of our clients are IT departments who want to inform their end users about a new solution. We help them in that process by supporting their communication strategy, creating concepts and messages, bringing all those aspects together in a communication plan and supervising the roll-out of the campaign(s). Much of what we do is at the interface between change management and change communication.
Our content marketing activities
We provide content marketing services – which means that we try to sell through content - for marketing departments, but also for CEOs and CIOs who want to optimally position themselves and their companies. In that case it sometimes also involves thought leadership development. Just some of things we do include: creating a content strategy, developing various materials (blogs, e-books, tweets, animated videos, ...) and working with the customer to manage good promotion and distribution. We do less actual direct lead generation, instead working indirectly on good positioning – i.e. a slightly ‘softer’ approach. As you’ve probably noticed by now, we’re genuine consultants (hint: the high density of buzzwords is a big giveaway!).
What does that mean for you?
- As a Communications Consultant you’re involved in a broad spectrum of change communication and content marketing projects. These are often for IT departments (so you definitely need some degree of affinity with all things IT-related), but can also be broader than that.
- You manage your projects from A to Z:
a) you get to know the customer (what are his/her challenges and objectives?);
b) you analyze their business environment (who are the relevant stakeholders?);
c) you brainstorm with colleagues about potential communication concepts (how can we explain things to the target group clearly and comprehensibly?);
d) you add to the ‘message house’ (who should receive which message?);
e) you link the messages to possible channels (shall we spam the target group to death, or will a nice video suffice?);
f) you bring all that together in a communication plan (yes, let’s spam ‘em!);
g) you write a whole lot of content yourself (so you must have a way with words!)
h) you roll out the plans and manage them accurately (is the right message sent to the right target group at the right time?);
i) you measure the success (have we met or exceeded the targets?).
- Oh, OK...so you actually manage your projects from A to I – but you get the gist!
- The best way to get to know your customer is to spend a lot of time with them, because every company culture is different. So you’ll visit your customer’s location often. In fact, for some projects you’ll even spend one or two days each week working on site.
Is this the right job for you?
Well, that depends. How many items can you tick off the list below?
- You have at least 5 years’ experience as a communications specialist, perhaps at a consultancy firm or communications agency.
- You have an affinity with B2B communication and IT or digital.
- Experience with change communication and/or content marketing is a definite advantage, but otherwise general communications experience is good too!
- You’re a natural born consultant
- Which means that you’re good at explaining things (without beating around the bush).
- You can empathize with the customer’s reality (while remaining constructively critical).
- You can convince the customer (without losing sight of his/her objectives).
- You’re an excellent project manager (who can at the same time also motivate other stakeholders).
- You have the necessary creativity!
- You don’t have to be a sales person, but if you’ve also sold a project in your time then that would be excellent. After all, we all sell too.
- A considerable number of change communications projects also have some link to change management so it would be ideal if you’ve had a taste of that.
- Needless to say, as a content marketer you have a way with words so you can turn your hand to all kinds of texts (emails, tweets, blogs, etc.) without turning a hair. [Note: we apologize for all the wordplay in this vacancy. Our copywriter clearly had a field day and we decided it was best to let him run wild]
- You can express yourself perfectly in English and Dutch. La connaissance du français est un plus !
- You’re au fait with digital and social media.
If you think this sounds like a lot to expect from just one person, you’re not entirely wrong. In a way, we are seeking a white raven with three legs. But we should point out that you’ll have the chance to focus slightly more on one area than the other (change communication or content marketing) in line with your own talents and interests, so we’re happy to work with you to explore the opportunities.
Why should you join our Communications team?
- Because we have the finest team within delaware (literally: if you measure us, all the other teams are bigger than we are!).
- Because you can work on a broad spectrum of change communications and content marketing projects for many different customers in a wide variety of industries, so there’s always something new!
- In terms of change communication within IT and content marketing within B2B we’re in a niche market so you’ll be learning about a unique specialism.
- You’ll have plenty of opportunities for further development in line with your interests.
- delaware employs more than 850 people in Belgium, so you can enjoy the best of both worlds: a large, solid company and a small business unit that maps out its own path.
- And you’re also assured of all this: training opportunities; a coach who supports your development; a pleasant (respectful) company culture; regular team meetings and team-building activities; competitive salary and benefits package.
Blow us away with your creative application letter (or video, or tweet, or ...).
A selection of our (admittedly, somewhat older) blogs:
- Want to spread happiness – Try Communicating!
- Hybrid marketing: when thought leadership meets change communication
- The most often overlooked step in change communication…
- Stop storytelling. Start story-doing.
Eager to get a flavor of what life at delaware is like? Have a look at our #peopleofdelaware page.