" Experience design isn’t about building a good-looking website. It is about translating the web visitor’s actual needs in every step of the customer journey into an intuitive surfing experience. Discover why UX & Design is key to engage users."
Creating the right content for the right persona is a must. Based on captured insights, we map the existing content on the content needs for each persona. Using a solid content marketing approach, we build a website that carries the information and stories your users need.
Based on the content inventory we build the information architecture to make sure the content is accessible through intuitive click paths.
Wireframes and prototypes
Making wireframes will allow to build the skeleton of the website and discuss functionalities and experience independently from colours and pictures. These can then be assembled in a clickable prototype that can be used in user testing.
Last but not least we build a visual identity that reflects your brand identity, supports the click paths of the users and your conversion goals. An engaging design is so much more than pretty pictures.
User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.