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" Personas are stories that we build together with you in order to objectively describe the specific aspirations of your different key customer segments. They help you prioritize your actions and messages towards customers. "

A dynamic ‛face’ on your customer segments

Personas bring customers’ segments and profiles to life by telling stories you can relate to. You therefore engage more easily with your customers.

Internal alignment

A validated description of the needs of each persona makes the decision-making much easier and more objective. It also avoids internal discussions by putting the customer at the center of the game and listening to the voice of the customer .

Targeted communications

Personas allow you to engage much more efficiently with your customers, using only relevant messages and channels. Combined with customer journeys , they help you make the difference.

Boosted creativity

By opening your eyes on what your customers actually expect (or not), personas foster the emergence of new ideas and can be combined with insights from our colleagues in trend watching and ideation.

CASE: EANDIS

Eandis offers network solutions for electricity, natural gas, heating and public lighting. The company also plays an important social role in achieving climate objectives, combating energy poverty and the independent management of energy data. 

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Eandis
Credits: Eandis
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CASE: NETAFIM

As the world’s leading irrigation company they will drive mass adoption of smart irrigation solutions to fight scarcity of food, water and land.

Credits: Netafim
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