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" Given the complexity of customer interactions today, customer journeys are visual maps that help you see clearer in the different steps your customers go through before, during and after the buying process. "
Customer scenarios are translated into easy-to-understand journey maps to help you identify the most relevant channels at a particular moment and/or for a particular need.
Combined with Personas, customer journeys help you structure your own reflections about how you best meet specific customer needs. This leads to service improvement.
Customer journeys are described in co-creation with you, involving your own customers or users.
By having a clearer view on the moments of truth on the customer journey, you can anticipate moments of negative emotions and turn them into positive feelings. In this way, you increase customer loyalty.
Eandis offers network solutions for electricity, natural gas, heating and public lighting. The company also plays an important social role in achieving climate objectives, combating energy poverty and the independent management of energy data.
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Makes your company evolve from static, assumption-based marketing to dynamic and relevant data-driven marketing.
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