" Given the complexity of customer interactions today, customer journeys are visual maps that help you see clearer in the different steps your customers go through before, during and after the buying process. "

Visual clarity

Customer scenarios are translated into easy-to-understand journey maps to help you identify the most relevant channels at a particular moment and/or for a particular need.

Introspection

Combined with Personas, customer journeys help you structure your own reflections about how you best meet specific customer needs. This leads to service improvement.

Co-creation

Customer journeys are described in co-creation with you, involving your own customers or users.

Negative into positive

By having a clearer view on the moments of truth on the customer journey, you can anticipate moments of negative emotions and turn them into positive feelings. In this way, you increase customer loyalty.

CASE: EANDIS

Eandis offers network solutions for electricity, natural gas, heating and public lighting. The company also plays an important social role in achieving climate objectives, combating energy poverty and the independent management of energy data. 

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Eandis
Credits: Eandis
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CASE: NETAFIM

As the world’s leading irrigation company they will drive mass adoption of smart irrigation solutions to fight scarcity of food, water and land.

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Netafim
Credits: Netafim
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Advanced Insight & Activation

Makes your company evolve from static, assumption-based marketing to dynamic and relevant data-driven marketing.

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Journeys & Moments

Our Customer Intelligence team focuses on identifying those customer Journeys and Moments that generate value for your company.
Our Customer Intelligence team focuses on identifying those customer Journeys and Moments that generate value for your company.
Credits: Netafim

Voice of the Customer

Is about really listening to your customers’ needs and fears in order to maximize the value that you bring to your customers and that they, in turn, bring to your company.
Is about really listening to your customers’ needs and fears in order to maximize the value that you bring to your customers and that they, in turn, bring to your company.
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Personas

Stories that we build together with you to objectively describe the specific aspirations of your different customer segments and then bring them to life.
Stories that we build together with you to objectively describe the specific aspirations of your different customer segments and then bring them to life.
Credits: Cera

Loyalty and ambassadorship

True loyalty is not achieved with a few special offers. We help you create a lasting emotional link with your customers and turn some of them into ambassadors for your brand.
True loyalty is not achieved with a few special offers. We help you create a lasting emotional link with your customers and turn some of them into ambassadors for your brand.
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