" Improve your website’s user experience by bringing the user on board from the beginning. Discover how user testing will increase conversion. "

Eye tracking: The eye doesn’t lie

Eye tracking is a qualitative way of gathering insights about the visitor's unconscious surfing behavior. Combined with explorative interviews, it provides a wealth of insights about possible hurdles and breaking points in your website or website design.

Click behavior visualized in a heat map

Analyzing click behavior on your website will allow you to understand how users interact with your website or platform. Heat maps are an analytical and visual tool that will tell you how to improve your platform.

User surveys and questionnaires

Customers know best. Ask them in polls and surveys to share their experience and get insights on their profiles and the tasks they want to complete. This qualitative data will add meaning to web analytics data.

Paper prototyping: back to the drawing board

A quick and agile way of testing with actual end users whether content and actions come naturally when navigating a website or app, before you start investing in designing or building a website.

CASE: CERA

Together with 400.000 associates, Cera invests in our society and builds a strong cooperation. By combining strengths they create economical and social added values.

Credits: Cera
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User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users.

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Rapid prototyping

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