Webinar recap: how Vena supports cost-to-serve analysis
What is cost to serve (CTS), why should you embrace it and how does the Vena platform support CTS practices? During the first webinar in our three-part Vena series, our experts zoomed in on the increasingly relevant CTS approach, demonstrating how Vena, with the help of delaware, makes CTS calculations and reporting truly easy.
With companies increasingly looking for ways to optimize profitability while offering exceptional customer service, the cost-to-serve accounting framework is increasingly relevant these days. The concept is pretty simple: instead of calculating the gross margin of products or services by subtracting the cost of goods or services sold from the net sales value, cost to serve calculates the total cost of serving a customer, from lead through to delivery and aftersales.
Cost to serve: why should you care?
“Different customers drive different costs – and the same is true of products and services,” explains Michel De Meyere, Business Controlling expert, at the start of the webinar. “So, CTS offers interesting new insights into profit margins – as an incentive for optimizations.”
With CTS, organizations can, for example, see what product categories are most interesting from a financial point of view and whether these get sufficient marketing attention. They’re able to identify the true value of every customer and understand which customers are really worth investing in. Accordingly, the approach paves the way for short and mid-term improvement tracks: based on CTS reports, firms can define concrete actions, like turn unprofitable products or customers into profitable ones, raise the efficiency of manufacturing or logistics processes or adapt commercial strategies.
About Vena Solutions
Finance departments love Excel. Still, Microsoft’s popular spreadsheet solution does have its financial application limitations, like lack of standards, version control, limited or manual process management and ineffective security.
Vena Solutions takes the best of Excel and combines it with a centralized database, workflow, reporting and analytics to connect people, data and systems.
CTS calculations and reporting with Vena
While most ERP systems don’t offer the level of detail required to help organizations determine their cost to serve and leverage it to improve profitability, the Vena platform comprises a series of smart features for cost-to-serve analysis. In the webinar, our experts showed how Vena helps users easily calculate what it truly costs to deliver a good or a service, based on cost drivers and activities. In addition, the Vena environment allows users to generate user-friendly models or reports – in Power BI or in Excel – that bring the data to life, helping everyone involved to make informed decisions.
delaware templates to kickstart your CTS journey
“Vena is a ‘sandbox environment’, meaning it gives businesses the freedom to incorporate their own unique processes, and, hence, develop their own unique modeling. The possibilities are legion, yet it does require a bit of knowledge of business processes and of various existing finance methodologies to set up the environment,” says Ben Reynaerts, Business Consulting expert.
“Based on our experience with best-practice CTS solutions, we created templates that contain the most-used formulas, approaches and dimensions for the CTS use case. All users have to do is define the drivers and dimensions they want to include, and then calculate data.”
Smooth integration and automation
As CTS is a data-intensive process that relies on financial and operational data from a wide range of sources, Vena tools have to work seamlessly together with other systems and data sources, such as the company’s ERP system. “Vena provides a powerful ETL interface that allows you to easily transform and load data from external sources and even automates the process,” Ben continues. That is also explained in the webinar – which is now available for you to view.
Join our upcoming Vena webinars
Even if you missed the first session, there’s still time to catch up on the rest of the Vena webinar series.
Register today for the sequels on 20 May and 17 June:
Session 2: budgeting and forecasting in Vena
Discover how the cost and margin insights from cost to serve can be used at the budget level and combined with planned volumes to ensure solid budgets and forecasts.
Thursday 20 May, 13h15-14h00
Session 3: ad-hoc simulation
Learn how to create simulation scenarios in Vena and see how bundling cost to serve, budgeting & planning and ad-hoc simulation in Vena will enable you to deliver true added value to your organization.
Thursday 17 Jun, 13h15-14h00